"IHOP has grown primarily through franchising as the a key initiative for the company in the new millennium. This strategy has lead to the companies strong growth in comparable. Sales have continued to be strong in 2004. In the first quarter of 2004 IHOP recorded its highest increase in comparable sales in nearly ten years. IHOP is a true American icon and while many things have changed since the beginning in 1958 a key strategy of recruiting, developing and supporting franchisees has remained a constant. Franchisees are the company''s primary customer. $1 Million net worth and $250K liquid required. Restaurant experience is preferred. IHOP, founded in 1958, is the 2nd largest family dining chain. IHOP offers a ion of lunch, dinner, snack items, and is distinguished by its broad pancake ion and breakfast specialties at reasonable prices. IHOP’s strong positioning in the family dining segment has strengthened over the last 4 years and has consistently out-performed the family dining segment. This strong performance is due to menu enhancements, new product introductions, marketing improvements, restaurant s and added standardization to operations. There are currently over 1,100 IHOP restaurants located in 48 states and Canada. (Minimum financial requirements - $1 million net worth and $250,000 in liquid assets) Weekend breakfast business can drive 60% of total sales. IHOP''s overall market position in the family space benefits from a better value/quality. The chain''s market is very broad, spanning 18 to 54 year olds of all races and gender"